Astral City

Creative Technology Studio

New Dimensions, Infinite Possibilities
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The Studio

Where technology
and culture converge.

Astral City is an immersive creative technology studio. We build digital, spatial and Ai-driven experiences for brands operating at the edge of what's possible.

Our work spans digital, spatial and conversational platforms, but every project is held to the same three tests: it solves something real, it's a pleasure to use, and it moves the business.

We work with technology that didn't exist five years ago, with people who've built through every wave before it. Teams stay small, founders stay close, and decisions stay quick and careful.

Web Mobile AI XR Gaming IRL

Three disciplines one studio.

01
Agency
Brand-Focused
Strategy

Connecting business needs, audience behaviour, technology and culture to design ROI-driven creative experiences.

02
Software Studio
Technical
Expertise

Engineering depth across web, spatial, XR, gaming and AI. From architecture to deployment, we build what we design, and we build it to last.

03
Product House
Product
Thinking

We design for repeatability. Formats, worlds and frameworks that pay back over years, not quarters.

What We Do

Strategy to Ship.

Start a conversation
01
Strategy
  • Experience Strategy
  • UX & Conversation Design
  • Audience Research & Validation
02
Creative
  • Concept & Ideation
  • Visual Design & Art Direction
  • Asset Pipeline
03
Engineering
  • AI Systems & Integration
  • Platform & Product Development
  • PoC & Prototyping
04
Production
  • Campaign / Ephemeral
  • Products & Formats
  • Event & Live Action
Selected Projects

Recent Work

Discuss a project

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Our detailed portfolio showcase is available upon request.

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Active NDA on all client work. Project details shared under agreement.
Client Project Type Project Sector Technologies & Services

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The People

Senior Built, founder-led.

Rosh Singh
Rosh Singh
Founder · CEO
Fifteen years leading some of the most ambitious creative businesses in the industry, always at the point where technology changes what's possible.
Annie Bedard
Annie Bedard
Founder · Chief Experience Officer
From the study of human behaviour to the design of human experience. Two decades designing and building award-winning work for the world's most ambitious organisations.
Marc D'Souza
Marc D'Souza
Founder · Chief Innovation Officer
Twenty-five years turning bold ideas into experiences that connect, from video games and film VFX to AI. Technical depth. Creative curiosity. Always both.
Julie-Anne Cassidy
Julie-Anne Cassidy
Founder · Chief Operations Officer
Fifteen years building the systems and culture that let ambitious studios grow without breaking what makes the work good.
Garry Williams
Garry Williams
Partner · Head of Growth
From recording studios to spatial computing, three decades building the relationships that move things forward.
Gustave
Gustave
Head of Cyber Security
Running a fully multimodal defence stack. Integrates audio alerts, motion tracking, and olfactory analysis. Is a dog.
"

The best way to understand
the future is to build it.

Perspectives

Recent Thinking

All Articles
Entertainment · Fandom
The Most Valuable Hour in Entertainment Is the One with Nothing to Watch

Fandom doesn't pause when the content stops. The space between releases is now the most engaged, least served territory in entertainment.

2026 · 6 min
AI · Commerce
The Consumer Has Left the Room

AI agents are completing transactions on consumers' behalf, without a single moment of brand encounter. The moment brand experience was built around is moving upstream.

2026 · 5 min
AI · Experience
The Interface Just Disappeared: Google Just Ripped Up the User Experience Rulebook

How AI Overview reshapes UX from navigation to conversation, and what it means for every digital experience built around screens.

2026 · 8 min
AI · Brand
Why Your Branded AI Needs a Soul

Personality, values and voice: why AI without character erodes brand trust faster than any campaign can rebuild it.

2026 · 6 min
Leadership · Culture
Making Sure Everyone Wins in the End: Lessons in Leadership with Julie-Anne Cassidy

On building production cultures where ambitious work survives contact with reality, budgets and competing stakeholders.

2026 · 5 min
Wearables · Technology
At What Point Do We Stop Calling Smart Glasses Experimental?

The numbers say mainstream. The industry still says beta. Someone needs to decide, and the window is closing.

2026 · 6 min
AI · Experience
The End of the User Journey: Why the Future of Experience is a Conversation

Linear funnels were a convenience. Conversational AI is the architecture that replaces them entirely.

2026 · 8 min
Interface · Design
Conversation Is the New Interface

The paradigm shift that moves experience design from screen layouts to dialogue — and what it demands from studios.

2025 · 4 min
Cinema · Experience
Enhanced Cinema: The Next Revolution in How We Experience Culture

What happens when the boundary between film and experience collapses, and audiences stop being passive.

2025 · 6 min
Marketing · Strategy
OK Boomer, What's Next? Rethinking Generational Marketing Myths

Why segmenting audiences by birth year is increasingly the worst thing a strategist can do with data.

2025 · 5 min
Wearables · AI
When Wearables Start Seeing: Why Camera Access Changes Everything

Camera access on smart glasses changes the compute model for ambient intelligence and ambient experience design.

2025 · 6 min
XR · Industry
From Prototype to Playbook: XR Grows Up

The transition from demo to deployment — and what a mature spatial industry actually looks like in practice.

2025 · 5 min
Music · Experience
The Music Experience Is Evolving

Spatial audio, fan worlds and interactive formats are rewriting the relationship between artists and their audiences.

2025 · 5 min
UX · Inclusivity
From Usability to Inclusivity: Why UX Needs a Bigger Mission

Why accessibility needs to move from compliance checkbox to design foundation, and what changes when it does.

2025 · 6 min
XR · Technology
Meta's Spatial SDK: Supercharging XR Innovation for Brands and Developers

What the SDK release means for brands building in spatial and the developers working at the edge of the medium.

2025 · 5 min
XR · Industry
The XR Revolution: From Experimental to Mainstream

The medium has crossed over. The question now is which studios have the depth to lead the next decade of spatial work.

2025 · 7 min
Audio · Experience
Sound Moves Everything

The most underestimated dimension in experience design has always been audio. That era of neglect is ending.

2025 · 4 min
Brand · Voice
When Brands Start to Speak

Voice as brand expression: how AI voice design is becoming the next frontier for brand identity and emotional connection.

2025 · 5 min

New Dimensions,
Infinite Possibilities.

Every project starts with a question. Tell us yours.

info@astralcity.studio